Is a CRM Essential For Delivering Personalised Hotel Experiences?

2021-10-11T09:27:52+02:00

Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben - Founder,